
2025 LAUFEY H10

THAT MAGIC FEEL
Designing a little bit of compliance into a frame adds comfort and also helps the bike track the ground better, especially at speed. Laufey's magic handling and composure when things get gnarly comes from that tuned rigidity and every tube has been carefully designed to offer the most fun, responsive ride possible.
These are details you only notice when you push that little bit too hard and wonder how you got away with it!
BUILT TO SHRED WITH A MIXTURE OF PRECISION, ACCURACY AND ABSORPTION
However precision and accuracy need stiffness and absorption needs compliance, so how do we do it? The frame from the headtube to the bottom bracket is stiffer, adding precision, accuracy and pedalling efficiency where it is needed.

TUNED STIFFNESS
Studying the way a frame behaves at speed on a rough trail is critical to designing a bike like Laufey. The downtube and headtube areas are stiff, offering precision and great pedalling, however by very carefully adding some controlled flex into the toptube and seat stays we can help reduce unwanted vibrations and lessen the effects of impacts.
This smoothness can be tested in the laboratory, but more importantly it can be felt on the trails. During the development of Laufey we used a combination of computer modelling, laboratory testing and pure, outright shredding on the trails, to guide us to the sweet spot.

READY TO ROCK GEOMETRY
Take a slack, low slung frame. Add Steep and Deep to maximize maneuverability and a big 140mm fork for when things get crazy. Precision shaping of the chainstays to give lots of clearance for grippy 2.6" tires. That is the recipe for fun!
TOUGH. SIMPLE. UNSTOPPABLE.
Laufey is a bombproof hardtail, built to survive abuse. The factory fitted vinyl protects the downtube from the inevitable rock strikes and the internal cables are protected and hidden.

ALWAYS READY NO MATTER WHAT TRAILS
Whether you are riding XC, or hitting the local jump trail, Laufey is ready. Put on XC tires, or choose more aggressive rubber. The Trail Geometry is built for shredding but that also means that it is confidence-inspiring for newer riders.